Hinomaru One Logo

Private Tours of Tokyo. Unrushed. Insightful. Always Customized.

Associated PressBusiness InsiderTripAdvisor 5★
Testimonials

What Our Guests Say

"I'd been to Tokyo many times before and still had never seen or heard of most everything he included in our tour. We liked it so much, we immediately booked a second day!"

Wanderer67335496230

"It felt like we were touring with a friend who lives in Japan. Rina adapted the tour for our diverse group — kids from 7 to their 20s. Some of our best memories were things she improvised."

Marc

"My family wanted anime stuff and everything else jam packed into the day. Satoshi did not disappoint. My family is still raving about this tour days later!"

Racquel

"Felt like we'd known him for years. Wanted an authentic lunch with no Ramen for a change — a 3rd floor Hot Pot Restaurant we never would have found."

Steve Norton
Book Confidently

Why Hinomaru One

Fluent, Expert Guides

Every guide is handpicked for deep local knowledge and clear English communication.

Instant Confirmation

Know your tour is secured immediately. No waiting 24-48 hours for a match.

Personal Concierge

One point of contact via chat or WhatsApp. No call centers or contractors.

Flexible Cancellation

Plans change. Cancel up to 24 hours before with no penalty.

Hinomaru One guide in Tokyo
ABOUT US

At Hinomaru One, we design culturally rich, stress-free private Tokyo tours for first-time and seasoned travelers.

Our tours are carefully curated by a team with advanced degrees and specialized training in Japanese history, philosophy, and architecture, and delivered by expert guides who enrich each visit with personal stories and deep cultural expertise-bringing Tokyo's iconic sites vividly to life through rich historical context, meaningful insights, and moments of thoughtful reflection.

Every experience is crafted around your pace and interests — whether it's your first time in Japan or your fifth. From must-see sites to quiet local neighborhoods, we help you discover Tokyo with clarity, comfort, and a local's perspective.

Jeff "Satoshi" Matsuda

Founder & Lead Guide

FAQ

Common Questions

All Hinomaru One experiences are completely private tours—just you, your travel companions, and your dedicated guide. You'll never be grouped with strangers. This means the pace, focus, and timing are entirely tailored to your group's interests, energy levels, and preferences throughout the day.

We offer free cancellation up to 24 hours before your scheduled tour start time for a full refund. Cancellations made less than 24 hours before the tour are non-refundable, as this doesn't give us sufficient time to adjust guide schedules. Weather alone is rarely a reason to cancel—Tokyo tours work well in most conditions with appropriate clothing.

Yes, all Hinomaru One guides are fluent English speakers who can communicate naturally and explain complex cultural concepts clearly. Many of our guides have lived abroad or have advanced degrees, bringing both language fluency and cultural translation skills to help you understand not just what you're seeing, but why it matters in Tokyo's context.

Absolutely! All our suggested itineraries are carefully curated starting points, not rigid schedules. During the booking process, we'll discuss your interests, energy levels, and priorities to adjust the route, timing, and specific stops. On tour day itself, your guide can make real-time adjustments if you want more time somewhere or prefer to skip something that's not resonating.

Included: your expert guide for the full tour duration, hotel meet-and-greet, on-call concierge support, and a small local gift. Not included: food and drinks (you control your budget and choices), public transportation fares (approximately ¥1,000-2,000 per person), attraction entry fees, and gratuities. Your guide coordinates all logistics and helps with everything, but you pay directly for meals, transport, and experiences you choose.

Yes, private car service can be arranged at ¥50,000 ($330) for 4-hour tours, ¥60,000 ($400) for 6-hour tours, or ¥77,000 ($520) for 8-hour tours in a Toyota Alphard or equivalent. However, we generally recommend walking and public transportation to experience Tokyo authentically—many highlights involve narrow market alleys, pedestrian streets, and neighborhood atmospheres that cars can't access. Private car works best for guests with mobility limitations.

Most tours begin with a meet-and-greet at your hotel, regardless of where you're staying in Tokyo. This eliminates confusion about meeting points and ensures a convenient, stress-free start. If you're staying very far from the tour area, we can arrange an alternative meeting point—just discuss during booking. Starting from your hotel means no navigation stress and everyone begins refreshed.

Most tours work well for families, though suitability depends on ages and the specific tour. Tokyo Together is specifically designed for multigenerational families. Full-day tours (8 hours) can be tiring for children under 8. Evening food tours have adult-oriented atmospheres. Most tours involve substantial walking (3-5 miles) and stairs, but can be customized for mobility needs with private car service and route adjustments. Discuss your specific situation during booking for honest guidance.

Yes, we can accommodate most dietary restrictions with advance notice during booking. Tokyo has excellent vegetarian and vegan options, though some traditional experiences (like izakaya and yakitori tours) are inherently meat/fish-focused. Allergies can be communicated to restaurants with your guide's help. Halal options exist but are limited. Kosher is very challenging in Tokyo. Please be detailed about restrictions during booking so we can plan appropriately or recommend the best tour for your needs.

When you book with Hinomaru One, you're booking directly with the tour operator—not through a reseller. This means instant confirmation (not 24-48 hours waiting), consistent quality (our guides, not whoever's available), better cancellation terms (24 hours vs. 48+ hours), centralized communication via chat and WhatsApp, and our satisfaction guarantee. You work with us from inquiry through tour completion, not being routed to subcontractors.